Master AI Visibility Optimization
Learn AIVO GEO, the leading strategy for visibility in AI-powered search. Learn how to optimize businesses for ChatGPT, Claude, Perplexity, and Google AI.
Training Programs
Self-paced professional courses designed to advance your career in digital marketing and AI optimization.
AI Visibility Intro Workshop
Discover how AI is changing search and what it means for your business. This 1-hour intro workshop introduces you to AI Visibility Optimization (AIVO) and Geographic Entity Optimization (GEO) - the future of being found online. Perfect for business owners, marketers, and anyone curious about how AI assistants like ChatGPT, Claude, and Google AI are reshaping how customers find businesses.
Corporate AI Training: Microsoft CoPilot Secure
In-person corporate AI training workshop focused on Microsoft CoPilot Secure. Microsoft has sold over 430 million CoPilot seats, but only 35.8% are being used regularly -- that means nearly two-thirds of organizations paying $30/user/month are leaving productivity gains on the table. Our Beginner and Advanced sessions teach your team to close that adoption gap with hands-on, industry-specific exercises in a secure enterprise environment.
AIVO GEO Fundamentals
Learn the basics of AI Visibility Optimization at your own pace.
AIVO GEO Professional Course
Master AI Visibility and Geographic Optimization to dominate local search in the age of AI.
AIVO GEO Corporate Training
Team-based training program for marketing agencies and in-house teams.
Why AppWT Institute?
Industry-leading training from the team that developed the AI Visibility Optimization methodology.
Expert-Led Training
Learn from Tony Paris and team with 29+ years of digital marketing and web development experience.
Certificate of Completion
Finish a course and pass its tests to earn a certificate of completion. It is not a licence and not a certification.
Self-Paced Learning
Study on your schedule with lifetime access to course materials and updates.
Frequently Asked Questions
What is AIVO GEO?
AIVO GEO (AI Visibility Optimization + Generative Engine Optimization) is a methodology for making businesses visible to AI systems like ChatGPT, Google AI Overviews, Perplexity, Claude, and voice assistants. It combines traditional SEO with AI-specific optimization techniques.
How do I make my business visible to ChatGPT?
To make your business visible to ChatGPT and other AI assistants: 1) Implement comprehensive Schema.org markup, 2) Create clear, factual content that answers common questions, 3) Build entity authority through consistent NAP citations, 4) Get mentioned in authoritative sources, 5) Optimize for featured snippets and knowledge panels. AppWT Institute's AIVO GEO course teaches these techniques in depth.
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) focuses on ranking in traditional search results like Google's blue links. GEO (Generative Engine Optimization) focuses on being cited by AI systems that generate answers. While SEO targets keywords and backlinks, GEO emphasizes entity clarity, structured data, factual accuracy, and citation-worthy content that AI can confidently reference.
What courses does AppWT Institute offer?
AppWT Institute offers self-paced online courses covering AI visibility optimization, generative engine optimization, voice search optimization, schema markup implementation, and local SEO for AI. Finishing a course and passing its tests earns a certificate of completion. It is not a licence and not a certification, and no outside body awards or recognises it.
How long does the AIVO GEO course take?
The course is self-paced. You have 90 days from purchase to finish it, and a further 90 days of review access after you finish. Each part ends with a short quiz, each section ends with a section test, and the course ends with a course test.
What is Voice Search Optimization (VSO)?
Voice Search Optimization (VSO) is the practice of optimizing content for voice-activated AI assistants like Alexa, Siri, Google Assistant, and Cortana. It involves using conversational language, implementing speakable schema markup, optimizing for question-based queries, and ensuring local business information is accurate across all platforms.